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WINTER 2026
| non-traditional average1 | traditional 2BR ÷ 22 | average 1BR rented solo3 |
| 500 | 900 | 1542 |
roomiematch.com’s Madison roommate rundown:
Madison is Wisconsin’s capital. Their greater metropolitan area is home to almost 500,000 Madisonians.
And the University of Wisconsin-Madison with over 40,000 students is proudly hosted right in the middle. U of W-M is about 65% of the vibe around here, but it works because they love it.
In fact, Madison has one of the best educated urban populations in the country, along with a very low unemployment rate and an overall neighborly feeling. That’s because most moving to Madison are coming to work for the state government and/or the University and/or The University of Wisconsin Hospital and Clinics system, itself associated with many startup generators and incubation tanks for health and biotech.
In fact, it’s doing extremely well for its smaller size. Really the only “half empty” view is that Madison isn’t terribly diverse, either demographically or the job base. But you could also argue that’s just saying it’s smaller, more or less. You trade some diversity for a more manageable size, a lower cost of living, and “that neighborly feeling.”
The relative lack of diversity does means not a lot of people move here super casually or just for fun. Most people in Madison who moved here recently did so to work for the government, the largest university, and/or some of the associated healthcare/technology.
One of Madison’s many nicknames is “City of Four Lakes,” those being Kegonsa, Mendota, Monona, and Waubesa. This works because Madison really grooves on that athletic outdoor lake life, all year round. For transplants from warmer cities, you’re not required to spend time on a frozen lake. But know your roommates (probably) and your neighbors (definitely) will.
Outdoor recreation in Madison in the warmer months involves all the lovely and expected walking, biking kayaking, and hiking all over their extensive trail system, with a little sailing on the lakes.
But what’s often less expected is the aggressive athleticism that continues crossing their frozen tundra. Does snow or slush stop Madison from cross-country skiing, ice-boating, ice fishing, ice hockey, ice skating, ski jumping, or snowkiting?
Absolutely not. These snowbunnies get even sportier when their city freezes over. And with their low cost of living, Madison goes to 11 on maximizing frozen fun while minimizing expense.
And at all temps they also enjoy racing, roller derby, CrossFit, rugby . . . and sometimes curling.
There’s a lot that’s sporty and even nourishing and wholesome. Like all the museums, zoos, gardens, concerts, and art installations, so many of which are entirely free!
They just really want you to see!
So is there anything less wholesome going on? Well, in 2009, the City Council voted to make the plastic pink flamingo the city’s official bird. You know, those decorations for your yard? They’re extremely into them here, so much so that if you have a yard and don’t put a pink flamingo on it, they’ll charge you a large fine! And charging fines for failure to pink flamingo is perverted.
Just kidding!
Not about the flamingos overall, just about the fine. You and your roommates are on your own decorating your yard, you can flamingo (or not) at will.
Foodily speaking, many also love the James Beard award-winning restaurants, the largest producer-only farmers’ market in the country (held around Capitol Square in the summer (it starts outside and moves indoors for winter)), and the local cheese curds and hot and spicy cheese bread.
So if you’re considering Madison we hope you love cheese, cheesy bread, and cheesy flamingos, but you probably DO because WHY WOULD YOU NOT?
People who hate all that are probably not very nice or very Madisonian.
The rest of the Madison roommate lowdown:
After you’re settled down, you and your roommates should experience Madison’s:
Here’s the city of Madison’s official .gov for Live & Work, including community programs, extreme weather, housing & property, and farmers’ markets.
Notes
1. The non-traditional roommate rent average for this city we’ve experienced over the last 3 years. We can’t predict future rental availability, because we’re neither in control of any rental market nor psychic, sorry!
But in most cities most of the time, the recent and relatively recent past are the best predictors.
2. This idea came from smartasset.com‘s ranking of what a roommate saves you in 50 cities. They ranked where roommates will save you the most money, based on the average cost of a 1BR as opposed to a 2BR ÷ 2. Unsurprisingly, the more expensive the city, the more you can save, but the savings are significant in all larger metros. So we got the data for the rest of our cities from Zumper too.
This is really the minimum you could save, as you could live with more than one roommate, split more services, share food or other supplies, etc. More sharing tends to lead to more savings too, as per our roommate roadmap.
As per the rest of the description at the top of this page, we’re calling this “traditional” roommate rent.
3. From zumper.com.
4. Directly quoted from the Trust for Public Land’s parkland rating system.
“The ParkScore index awards each city up to 100 points for acreage based on the average of two equally weighted measures: median park size and parkland as a percentage of city area. Factoring park acreage into each city’s ParkScore rating helps account for the importance of larger “destination parks” that serve many users who live farther than ten minutes’ walking distance.”
While each city’s rundown already includes their individual ParkScore, nature lovers might like to see all roommate cities ranked for parkland.
5. Directly quoted from Walk Score’s Cities and Neighborhoods Ranking. They’ve ranked “more than 2,800 cities and over 10,000 neighborhoods so you can find a walkable home or apartment.”
While each city’s rundown already includes their individual Walk Score, dedicated pedestrians might like to see all roommate cities ranked for walkability.
6. From various lists here on our own best roommate cities.
7. From hoodmaps.com: a collaborative map where residents use tags describing social situations you’re likely to find. Other users can thumb up or down, so the largest tags have been thumbed up the most.